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Language

Python
Javascript (d3.js, React, Node)
R
SQL

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Last updated on 2020-05-13.

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Seongeun (Elly) Han

Software Engineer with a Psychology Background

Education

M.S. in Computer Science

Georgia Tech (Expected)

Atalanta, GA

2021

  • Area of Study: Machine Learning

M.A. in Psychology

Ewha W. University

Seoul, Korea

2014

  • Area of Study: Consumer Psychology, Cognitive Science

B.A. in Advertising & Public Relations

Ewha W. University

Seoul, Korea

2005

Experience

Software Engineer (Growth)

Market Fit Lab

Seattle, WA

2020 - 2018

  • Unify Customer Data: building infrastructure and data pipelines for 10+ startups/VC’s portfolio companies to find their growth levers
  • Experiment Implementation: optimize paid advertising, email drip campaigns, landing pages, and product features through A/B or multivariate testing
  • Business Intelligence: creating dashboards integrated with multiple backend query-processing services and data sources

Senior Data Analyst

AIA

Hong Kong

2016 - 2015

  • Data Product Prototyping: conducted user research and prototyping for new freemium product to incentivize healthy habits with wearable devices
  • Business Intelligence: created unified dashboards from various analytics tools, internal log data, and survey data
  • Growth: delivered $5M budget optimization; improved the CPA by 25% across the media

Lead Data Analyst

ZOYI

Seoul, Korea

2015 - 2011

  • Foot Traffic Analysis: interpreted IoT log data to spatial analysis dashboard such as store heat map and movement path
  • Data Stories: designed and executed analyses for PR stories
  • Growth: shipped bidding feature and a new product; grew MRR by 400%

Academic Audience Marketing Manager

Microsoft

Seoul, Korea

2010 - 2007

  • Evangelism: advocated MSFT’s technologies to enthusiasts, students, and professors by presenting at conferences, videocasting, and writing articles
  • Program Management: grew the DreamSpark subscription by 150%, ranked No. 3 worldwide; successfully launched the BizSpark subscription, achieved a 60% penetration rate using open data crawling and analysis
  • Customer Satisfaction Tracker: attained the No. 1 position in Academia

Teaching Experience

Teaching Assistant

The Graduate School of Interdisciplinary Information Studies, CUK

N/A

2020

  • Spring 2020 TE011: Introduction to Big Data
  • Spring 2020 ICO004: Information and informatics

Publications

Seongeun Han & Yoon Yang. Fitting decision and preference consistency (In Korean).

Korean Journal of Consumer and Advertising Psychology, 17(3), 509-522

N/A

2016

Seongeun Han. Special Feature; Restoration of cultural properties through Microsoft PhotoSynth (In Korean).

Journal of Information Processing, 15(3), 60-62

N/A

2008

Certificates

Data Science Specialization

Johns Hopkins University on Coursera

N/A

2017