Main
Seongeun (Elly) Han
Software Engineer with a Psychology Background
Education
M.S. in Computer Science
Georgia Tech (Expected)
Atalanta, GA
2021
- Area of Study: Machine Learning
M.A. in Psychology
Ewha W. University
Seoul, Korea
2014
- Area of Study: Consumer Psychology, Cognitive Science
B.A. in Advertising & Public Relations
Ewha W. University
Seoul, Korea
2005
Experience
Software Engineer (Growth)
Market Fit Lab
Seattle, WA
2020 - 2018
- Unify Customer Data: building infrastructure and data pipelines for 10+ startups/VC’s portfolio companies to find their growth levers
- Experiment Implementation: optimize paid advertising, email drip campaigns, landing pages, and product features through A/B or multivariate testing
- Business Intelligence: creating dashboards integrated with multiple backend query-processing services and data sources
Senior Data Analyst
AIA
Hong Kong
2016 - 2015
- Data Product Prototyping: conducted user research and prototyping for new freemium product to incentivize healthy habits with wearable devices
- Business Intelligence: created unified dashboards from various analytics tools, internal log data, and survey data
- Growth: delivered $5M budget optimization; improved the CPA by 25% across the media
Lead Data Analyst
ZOYI
Seoul, Korea
2015 - 2011
- Foot Traffic Analysis: interpreted IoT log data to spatial analysis dashboard such as store heat map and movement path
- Data Stories: designed and executed analyses for PR stories
- Growth: shipped bidding feature and a new product; grew MRR by 400%
Academic Audience Marketing Manager
Microsoft
Seoul, Korea
2010 - 2007
- Evangelism: advocated MSFT’s technologies to enthusiasts, students, and professors by presenting at conferences, videocasting, and writing articles
- Program Management: grew the DreamSpark subscription by 150%, ranked No. 3 worldwide; successfully launched the BizSpark subscription, achieved a 60% penetration rate using open data crawling and analysis
- Customer Satisfaction Tracker: attained the No. 1 position in Academia
Teaching Experience
Teaching Assistant
The Graduate School of Interdisciplinary Information Studies, CUK
N/A
2020
- Spring 2020 TE011: Introduction to Big Data
- Spring 2020 ICO004: Information and informatics
Publications
Seongeun Han & Yoon Yang. Fitting decision and preference consistency (In Korean).
Korean Journal of Consumer and Advertising Psychology, 17(3), 509-522
N/A
2016
Seongeun Han. Special Feature; Restoration of cultural properties through Microsoft PhotoSynth (In Korean).
Journal of Information Processing, 15(3), 60-62
N/A
2008